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A Good Disruption

A Good Disruption

Client
Bloomsbury Publishing

There are few things more complicated than the modern economy.

Ahead of the release of A Good Disruption, we teamed with Bloomsbury Publishing to change this perception.

A Good Approach

Storyboarded and hand-drawn by our in-house team, we utilised an illustrative style focused on muted tones and texture to convey the title’s key ideas in a digestible, simple form – all while adhering to the design and tone of the book.

A Good Reception

With a feature in The Financial Times, our animation broke down the problematic monetary jargon, allowing viewers to understand the intricacies of our future economy and how sustainability can be achievable.