B&Q – You Can Do It
We partnered with Irresistible and agency WCRS to create an inspirational film for B&Q’s annual conference.
The people of B&Q
One of our key objectives was to show the people at the heart of B&Q, namely the staff all over Britain that help their customers do it themselves. We visited stores all over the country to capture a cross section of this extraordinary group of people.
We combined staff images with stories of the public, focussing on three narratives whereby customers visit their local store and collect what they need for their DIY project back home.
The film was screened at B&Q's annual conference and has been met with the company's fierce approval nationwide.