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Brancott Estate – Pioneers

Brancott Estate – Pioneers

Client
Brancott Estate

Agency
Genero

Director
Sam Rookes

It’s been 40 years since Brancott Estate became the first wine producers on New Zealand soil, creating their revolutionary Sauvignon Blanc.

To honour this milestone, we were tasked with travelling to Stockholm to meet Jari Kuosma, pioneer of the first commercial wing suit.

The Challenge

Using a combination of stock and original footage, we wanted to create a series which would take us through time – from historical figures such as Columbus and Edison, to those pushing the boundaries in technology and science today. For our look to the future, we ventured to Stockholm to meet the infamous ‘BirdMan’, Jari Kuosma.

The Outcome

After tentatively suggesting Jari as our first choice to Brancott Estate, we weren’t entirely sure whether we’d be able to track this enigmatic legend down. We could not have been more surprised - we not only found him, but discovered that there was more to the story than we first imagined, leading to our intimate portrayal of a dream realised.

The Release

In the run up to their Ruby anniversary, Brancott Estate released the three films and shorter teasers across their worldwide markets’ social media.