British Gas – Energy’s Grand Journey
Ogilvy & Mather
Easy access to gas and electricity plays a vital role in our lives, but few people realise the complex operation that goes in to ensuring energy reaches our homes.
We teamed with Ogilvy and British Gas to demystify the process. This is energy’s grand journey.
Fuel for Thought
Aiming to simplify the elaborate system, we opted for a vector form of animation, ensuring a smooth, slick style through which to convey our epic excursion. Our animation was supported by voice-over, providing our audience with a informative insight into the processes required to transport energy to their homes. The film featured on the British Gas website, enlightening viewers on energy’s complicated course from origin to end.