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British Gas – Energy’s Grand Journey

British Gas – Energy’s Grand Journey

Client
British Gas

Agency
Ogilvy & Mather

Easy access to gas and electricity plays a vital role in our lives, but few people realise the complex operation that goes in to ensuring energy reaches our homes.

We teamed with Ogilvy and British Gas to demystify the process. This is energy’s grand journey.

Fuel for Thought

Aiming to simplify the elaborate system, we opted for a vector form of animation, ensuring a smooth, slick style through which to convey our epic excursion. Our animation was supported by voice-over, providing our audience with a informative insight into the processes required to transport energy to their homes. The film featured on the British Gas website, enlightening viewers on energy’s complicated course from origin to end.