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Burton Menswear – Christmas

Burton Menswear – Christmas

Client
Burton Menswear

Agency
The Smalls

What better way to get in the Christmas spirit than a little festive fashion?

Showcasing the Christmas 2015 collection from Burton Menswear, our collaboration with The Smalls saw us decorating our tree a little earlier than usual in a studio in North London.

The Brief

Two collections, dozens of pieces and one model - with just 30 seconds per film, our challenge was a sartorial squeeze. To combat this, we decided to opt for stop motion for a contemporary, slick, sometimes tongue in cheek method through which to display as many clothes and accessories as possible.

The Shoot

Our production elves got to work early in a London studio, adding a little but of festive cheer and some (sadly, fake) presents to proceedings whilst the Burton team came laden with coats, shirts, suits and wintry accessories. Painstaking and meticulous, our stop motion shoot put our model and the crew through their paces, as with a lot of patience, a little bit of magic and a few rolls of double sided tape, we moved inch by inch to create our seamless series.

The Outcome

As part of their #ChristmasAtBurton campaign, our Premium and Casual collection social content was embedded on Facebook in the run up to Christmas, inspiring viewers - including a few of our own team members - to head over to Burton for a winter wardrobe revamp.