Castrol – Mined Made Moved
Man Bites Dog
Castrol have a unique view of world commerce. Together with Man Bites Dog, we created an animation for the brand’s ‘Mined Made Moved’ series, helping them to share their expertise.
Utilising assets provided by Castrol, we set about creating an animation that detailed the company’s findings in the clearest possible way. To do this, we utilised Formula One and marathon races to represent the competition to top world trade, with voiceover allowing us to pack even more information into this short format.
Breaking down intricate financial details, our animation served as the perfect medium through which to showcase Castrol’s Global Trade Barometer, prompting a subsequent collaboration the following year.