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Crest Nicholson – A Business To Be Proud Of

Crest Nicholson – A Business To Be Proud Of

Client
Crest Nicholson

Director
Stuart Hackshaw

We created a business manifesto for leading developer Crest Nicholson.

With a clear emphasis on their passion for building homes and creating sustainable communities, we knew we needed to create a truly inspirational film that brought the Crest Nicholson story to life.

The heart of Crest Nicholson

Crest Nicholson's mission is to improve the quality of life for individuals and communities, both now and in the future, by providing better homes, work places, retail and leisure spaces. Most importantly, they place their customers at the heart of everything they do. This emphasis on people was our jumping off point for our film.

Eight Sites Across England

Over a three-day period, we travelled across England, visiting eight sites, all at various stages of development. We immersed ourselves in the entire housing development process, from the initial planning stages to the customer’s journey. Through this approach, we were able to portray the all-encompassing journey of Crest Nicholson, their hard working staff and valued customers.

Building the edit

Combining a range of editing techniques, we were able to provide a visually arresting yet intricate insight into the Crest Nicholson process. We opted to film completed sites via a drone, portraying the stunning finished developments in epic fashion. Combining these techniques with crafted shots of each site, we were able to build momentum into the edit, showcasing the great diversity that exists across Crest's impressive portfolio.