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Dunelm – Christmas Proof Your Home

Dunelm – Christmas Proof Your Home

Client
Dunelm

Agency
101 London

Director
Stuart Hackshaw

Tangled tree lights, tired old cookware not up to scratch, enough crockery to cater for the whole family – alongside the joys of Christmas come a host of obstacles to overcome.

“Christmas Proof Your Home”, our festive campaign for homeware retailer Dunelm, sought to solve the festive blips that all of us encounter during (what should be) the most wonderful time of year.

Creating Christmas Magic

Our idea was simple – present the problems that Christmas brings and the subsequent remedies that Dunelm can provide in a series of light-hearted spots. Shot over two days in October, Christmas truly came early for our creative team, as they filled a West London home with festive cheer and golden turkeys.

Christmas Wisdom

The films featured as pre-rolls on YouTube. Alongside the brand’s #Dunelves social campaign, the three spots helped Dunelm impart Christmas wisdom, ensuring viewers were adequately prepared for the yuletide period.