Fresh, fast, fair. Farmdrop are a food retailer with a difference.
We joined forces with creative agency Albion on Farmdrop’s mission to fix the food chain.
A fresh approach to food distribution
Looking to buck the wasteful production trends of the UK’s leading supermarkets, our goal was to promote Farmdrop’s environmentally efficient and personal approach to food distribution. We visited local producers across the South of England, shedding light on the processes that are helping Farmdrop deliver food five times quicker than their competitors.
Bakers, farmers and fishermen
Filmed over five days, we captured a host of bakers, farmers and fishermen, providing a comprehensive look at Farmdrop’s innovative “click-to-harvest” service. We opted for a match cut editing style, ensuring our film took the viewer on a continuous journey, highlighting Farmdrop’s full array of produce along the way.
Spreading the word
With plans for company expansion in the pipeline, the film appeared on the Farmdrop website and social channels, attempting to convert consumers to an environmentally friendlier way of food shopping.