Fiat 500L – Family Festival
The 500L is Fiat’s five door upscaled version of their legendary 500 series.
Designed with families in mind, director Matt Hopkins showcased the versatility of three different 500L versions on a classic British summer camping trip.
Working with content agency Redwood, the brief was to capture the quintessential British family holiday; one that starts with the loading of the car boot before the family head for the countryside where adventure - and hopefully good weather - awaits.
Filmed in the rolling Sussex countryside, we brought three families along for the ride in our quest to capture the nostalgia of the family camping trips of our youth. Though we had our waterproofs at the ready, the British summer was kind to us and allowed us to shoot well into the evening for some classic family dancing.
We used colourful motion graphics in keeping with the 500L house style to deliver the technical information without compromising the euphoric summer vibe of the film, keeping the film as carefree as the Fiat 500 brand itself.