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GSK | Save The Children – Trek For Kids

GSK | Save The Children – Trek For Kids

Client
GSK | Save The Children

Agency
Pegasus

Director
Sam Rookes

We joined with GSK as they attempted to ascend Mount Kenya, raising money for Save The Children through their Trek For Kids initiative.

Eager. Energised. Petrified. Over six days, director Sam Rookes climbed 17,000 feet, capturing the thoughts and feelings of forty GSK trekkers, hailing from all corners of the globe, as they embarked on the journey of a lifetime.

Up and Up

Tackling Africa’s second highest peak, we faced temperatures as low as -10ºC and ever decreasing oxygen levels the higher we climbed. Refusing to be beaten by the mountain, we overcame every hurdle, with a truly breath-taking view upon reaching the summit our reward.

Moving Mountains

Released on GSK and Save The Children’s social media channels, the film showcased the immense impact of their global alliance at work, raising over £250,000 in the process.