P R O G R E S S

Get the ball rolling with
our
Project Planner

  • or
  • or
  • This field is for validation purposes and should be left unchanged.
General Enquiries

hello@progressfilm.co.uk
+44 (0) 1273 205640

Mailing List

the studio

Unit B-E, Level 2 South
New England House
Brighton
BN1 4GH

Hendrick’s – World Cucumber Day

Hendrick’s – World Cucumber Day

Client
Hendrick’s

Agency
Gravity Thinking

Director
Stuart Hackshaw

As World Cucumber Day approached, director Stuart Hackshaw joined Hendrick’s Gin in their P.L.A.N.T laboratory to carry out a series of perilous, cucumber-based experiments.

Stuart parodied 70s and 80s low-budget TV, complete with production gaffes and continuity errors, creating a five-part series launched across Hendrick’s social channels this summer.

Experiment 1 - Investigating The Physiological

In the P.L.A.N.T laboratory, our perilous investigation begins…

Experiment 2 - Seeking Safety

How does our cucumber react in the face of danger? To find out, a simple safety test is required...

Experiment 3 - The Quest For Love

Love - a critical component of human life. But how will our cucumber navigate the treacherous territory of Internet dating?

Experiment 4 - Achieving Self-Actualisation

The moment of truth, has our cucumber achieved full human sentience?