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Ben Lankester
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Richard Guy
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Director & Founder
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Hendrick’s – World Cucumber Day

Hendrick’s – World Cucumber Day

Client
Hendrick’s

Agency
Gravity Thinking

Director
Stuart Hackshaw

As World Cucumber Day approached, director Stuart Hackshaw joined Hendrick’s Gin in their P.L.A.N.T laboratory to carry out a series of perilous, cucumber-based experiments.

Stuart parodied 70s and 80s low-budget TV, complete with production gaffes and continuity errors, creating a five-part series launched across Hendrick’s social channels this summer.

Experiment 1 - Investigating The Physiological

In the P.L.A.N.T laboratory, our perilous investigation begins…

Experiment 2 - Seeking Safety

How does our cucumber react in the face of danger? To find out, a simple safety test is required...

Experiment 3 - The Quest For Love

Love - a critical component of human life. But how will our cucumber navigate the treacherous territory of Internet dating?

Experiment 4 - Achieving Self-Actualisation

The moment of truth, has our cucumber achieved full human sentience?