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Ben Lankester
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Pannie Lun
Operations Director
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Matt Hopkins
Director & Founder
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Hyundai – Engineering Positivity

Hyundai – Engineering Positivity

Client
Hyundai

Agency
Gravity Thinking

Director
Sam Parish-Rookes

Our latest collaboration with Hyundai and Gravity Thinking saw director Sam Parish-Rookes join the car brand for an innovative experiment, using visual neuroscience to determine the colour that makes people feel the most positive.

The results would help us create a ‘special edition’ IONIQ – painted in the world’s most positive colour.