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Operations Director
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Director & Founder
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Hyundai – Engineering Positivity

Hyundai – Engineering Positivity

Client
Hyundai

Agency
Gravity Thinking

Director
Sam Rookes

Our latest collaboration with Hyundai and Gravity Thinking saw director Sam Rookes join the car brand for an innovative experiment, using visual neuroscience to determine the colour that makes people feel the most positive.

The results would help us create a ‘special edition’ IONIQ – pained in the world’s most positive colour.