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Hyundai IONIQ – Light The Way

Hyundai IONIQ – Light The Way

Client
Hyundai UK

Agency
Gravity Thinking

Director
Ben Lankester

The IONIQ is Hyundai’s new electric vehicle, which the brand are calling the future of e-mobility.

Director Ben Lankester showcases this unique car, lighting the way for the next generation of electric drivers.

A ballet

The objective was to create a contemporary commercial where light emitting drones danced with the car, the IONIQ leading as the drones followed. We used high contrast lighting to create a distinct, futuristic look.