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Ben Lankester
Director & Founder
Pannie Lun
Operations Director
Patrick Mccolgan
Press & Marketing
Matt Hopkins
Director & Founder
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ICRC – The Right Choice

ICRC – The Right Choice

Client
International Committee of the Red Cross

Agency
Don’t Panic

Director
Avril Furness

In ground-breaking new work for the International Committee of the Red Cross, we joined with director Avril Furness, Don’t Panic and Visualise to portray the unseen social realities of modern warfare.

Funded by Google, The Right Choice is the world’s first multi-narrative virtual reality drama, educating on the experiences of families in war-torn countries through a viewer-led story, based around the difficult decisions millions of people are forced to make everyday.

Experience It For Yourself

The film is now available to be viewed via The Right Choice app. Click here to find out more.