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Land Rover – An Arctic Journey

Land Rover – An Arctic Journey

Client
Land Rover

Agency
Redwood

Director
Stuart Hackshaw

We journeyed to the far reaches of the Arctic Circle to produce a suite of new content for Land Rover’s Onelife Magazine.

Over a ten day period, we braved temperatures as low as minus thirty degrees centigrade to capture a world in the grip of a polar winter. Read on for the results.

An Arctic Journey

Grab your winter boots and prepare for hair-raising emotions. Our first film covers the epic journey we undertook across the Arctic Circle, and all the sights, creatures and people we met along the way.

Silverstone, Arjeplog

Eric Gallardo is the man responsible for building a life size replica of the famous Silverstone racing circuit on a lake of ice in Northern Sweden. In our second film, with the help of Finnish ex-rally champion Minna Sillankorva, Land Rover ambassador and ice expert Ben Saunders got behind the wheel of the Range Rover Sport SVR and attempted to tackle the circuit.

Arjeplog Winter Test

In our third film, Ben Saunders and Minna Sillankorva take on the off-road test course at Land Rover's Winter Test Centre in Arjeplog, Sweden. With the advice of the centre's boss, Phil Talboys, Ben uses all the tools at his disposal to get the Range Rover Sport SVR around the circuit.