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Land Rover – An Arctic Journey

Land Rover – An Arctic Journey

Client
Land Rover

Agency
Redwood

Director
Stuart Hackshaw

We journeyed to the far reaches of the Arctic Circle to produce a suite of new content for Land Rover’s Onelife Magazine.

Over a ten day period, we braved temperatures as low as minus thirty degrees centigrade to capture a world in the grip of a polar winter. Read on for the results.

Silverstone, Arjeplog

Eric Gallardo is the man responsible for building a life size replica of the famous Silverstone racing circuit on a lake of ice in Northern Sweden. With the help of Finnish ex-rally champion Minna Sillankorva, Land Rover ambassador and ice expert Ben Saunders got behind the wheel of the Range Rover Sport SVR and attempted to tackle the circuit. The first in our series of films, we used everything from helicopters to on board cameras to capture the action as it unfolded.

Arjeplog Winter Test

In our second film, Ben Saunders and Minna Sillankorva take on the off-road test course at Land Rover's Winter Test Centre in Arjeplog, Sweden. With the advice of the centre's boss, Phil Talboys, Ben uses all the tools at his disposal to get the Range Rover Sport SVR around the circuit.