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The World Prosperity Index

The World Prosperity Index

Agency
Man Bites Dog

Client
Legatum

We were approached by agency Man Bites Dog to pull together a collection of data provided from their client Legatum to illustrate the Prosperity Index.

The animation takes us through the key measures of prosperity, using identifiable icons and characters. Each Character represents a country and the concept of the index and its path is seen through the climbing of a mountain, which demonstrates that the path to prosperity is long, uphill challenge.

The Message

Despite facing challenges from economic hardship and lack of political freedom to concerns about safety and health, global prosperity is improving. In the last five years, the Legatum Prosperity Index™ has seen a rise in all of its key measures.