Love Your Tent
Eco Action Partnership
To kick off the 2012 festival season, we once again supported the fantastic campaign Love Your Tent, actioned by our friends at Eco Action Partnership.
This campaign raises awareness for reducing camp waste, encouraging festival goers to reuse or recycle their tents, rather than discarding them.
The first film asks festival goers to really consider what they take to a festival, asking that they only bring the really essential items.
One in six people don't take their tents with them at the end of a festival. Our second film emphasises the need to buck this trend, leading viewers through a festival weekend and culminating in our guest packing up their tent and taking it home with them at the end of the event.