Mazda – Express Your Spirit
Through London based agency, Imagination, Express Your Spirit was an international campaign commissioned by Mazda Motors UK by which three extraordinary adventures were available to competition winners.
The brief was to produce four viral films that promoted the prizes on offer, all extraordinary adventures in keeping with Mazda's promise to Defy Convention. These prizes included an adrenaline-fuelled flight in an aerobatic plane, a picnic in a hot air balloon above the Alps, and a trip to Ibiza to discover the island's infamous music scene. And it was Radio 1 DJ Reggie Yates who would be test driving the prizes on offer…
Extraordinary adventures these were, and extraordinarily fun to film. From capturing Reggie’s flights of fancy in plane and balloon to jumping in the back of an MX-5 with Seb Fontaine on the island of Ibiza, we expressed our spirit of filmmaking to deliver a four part series of films that were seeded internationally.