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Mazda – Express Your Spirit

Mazda – Express Your Spirit

Client
Mazda

Agency
Imagination

Director
Ben Lankester

Reggie Yates starred in Express Your Spirit, an international campaign commissioned by Mazda UK, where three extraordinary adventures were available to competition winners.

Director Ben Lankester took the reigns on a trilogy of films made between Hertfordshire and Ibiza.

The Background

The brief was to produce three films that promoted the prizes on offer, all extraordinary adventures in keeping with Mazda's promise to Defy Convention. These prizes included an adrenaline-fuelled flight in an aerobatic plane, a picnic in a hot air balloon above the Alps, and a trip to Ibiza to discover the island's infamous music scene. And it was Radio 1 DJ Reggie Yates who would be test driving the prizes on offer...

The Shoot

Extraordinary adventures these were, and extraordinarily fun to film. From capturing Reggie’s flights of fancy in plane and balloon to jumping in the back of an MX-5 with Seb Fontaine on the island of Ibiza, we expressed our spirit of filmmaking to deliver a three part series of films that were seeded internationally.