Mazda – The Sound of Tomorrow
A main partner of Tomorrowland, Mazda are fuelled by their passion for unconventional and unique experiences.
The #MazdaSounds campaign exemplified this, providing hopefuls with the tantalising opportunity to play a set at the world famous festival through their Sound of Tomorrow competition.
A journey through Europe
Over the course of a year we created twenty films for the series. Following the competition hopefuls and brand ambassador DJ Lost Frequencies all over Europe, we captured the action as it unfolded, culminating in an unforgettable three days at Tomorrowland.
After hundreds of thousands of views, countless retweets and a host of Europe’s top DJs sharing the films, Mazda had themselves a successful social campaign. The films featured across the company’s European accounts as well as Tomorrowland’s social pages, proving a huge hit with the brand’s online following.