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MINI – Great British Weekends

MINI – Great British Weekends

Agency
Auto Trader

Client
MINI

Director
Stuart Hackshaw

We teamed up with our friends at Auto Trader to produce three films for classic British car manufacturer MINI.

MINI launched three new version of their classic car and to accompany this we took each vehicle out for a series of Great British weekends to different parts of the country.

The Great British Weekend

Our first adventure took us to the cultural city of Bristol in the 5 Door Mini. There our presenter met with local Bristolians from its famous music, art and fashion scene who took us around their favourite hot spots. We ended the weekend by taking in a gig at one of the city’s famous music venues.

The Dirty Weekend

We next took the Mini Countryman to the rolling Welsh valleys for a dirty weekend!  We exposed the car to the off road terrain while our presenter took part in the adrenaline sports kayaking and gorge walking.

The Motorsports Lover

Our final weekend adventure took us to Suffolk for a motorsports lover’s dream, a track day with the Mini Roadster. Our presenter took the car around the tricky bends of the Red Lodge before taking a member of the MINI enthusiasts club around the same track to try and beat his lap time.

The Outcome

The films were part of a successful social media campaign, launched by MINI across multiple platforms.