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Ford – Next Generation Fiesta

Ford – Next Generation Fiesta

Client
Ford

Agency
Imagination

Director
Matt Hopkins

The Ford Fiesta has topped Britain’s new car sales chart for almost a decade, so the 2017 release of the all-new Fiesta is big news for the car brand.

Ahead of the release, we were asked to shoot beauty footage of all four Fiesta sub-brands in their natural environments, creating a film to excite future customers.

The Future of Fiesta

With the new models under a strict embargo, our shoot was conducted in top secret on locked-off Croatian roads. To highlight the four different designs, we shot across a range of landscapes, from Zagreb’s city streets to the rural roads of Pag Island, each conforming to the unique characteristics of the individual new vehicles.

Capturing Every Angle

Our filmmaking was as diverse as the cars on display, utilising a Balkan Arm for our tracking shots, the DJI S1000 for our aerials and a nifty modified Ford Fiesta for running footage on tighter roads.

Driving Success

The film screened at Ford’s grand Go Further unveiling event in Cologne, as well as being a valuable marketing asset internationally.