Pan Macmillan – Wrapped With Love
Adventurer to hygge snuggler, sport lover to book worm, Pan Macmillan have a book to suit every personality.
With Christmas approaching, we created a series of spots showcasing the right reads to match any personality.
Wrapped Up For Winter
Our fast-paced films coupled book suggestions with quirky wrapping ideas to highlight the titles that will make for perfect Christmas gifts this year.
We shot from a top-down perspective, providing our films with a traditional “How-To” feel, lifted by our hand-drawn animations to ensure a truly unique Christmas campaign.
The Perfect Present
The films were released on Pan Macmillan’s social accounts, providing shoppers with a host of new options as they searched for the ideal Christmas present. We combined this with bespoke landing pages created for the publisher's website. A full Christmas campaign, Wrapped With Love.