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SABMiller – Golden Moments

SABMiller – Golden Moments

Client
SABMiller

Director
Sam Rookes

SABMiller are one of the leading beer and soft drinks specialists, and it was our pleasure to join them on a trip to South Africa to shoot new content for their Golden Moments campaign.

Cape Town was the setting for what was a memorable cocktail of beaches, sunsets and social drinking.

The Brief

We were tasked with capturing the spirit and core values of SABMiller through a new suite of films ranging from internal sizzle reels to commercial content for broadcast. With the ten-day shoot split into two very different sections, the project allowed us to flex various creative muscles.

Golden Moments

The first half – Golden Moments – was the kind of shoot we thrive on, capturing stunning visuals in incredible locations, from beaches in Cape Town to a ranch in Stellenbosch. Working predominantly in the hours around sunrise and sunset to ensure our content had that magic-hour look, we worked vigorously to ensure each shot could be described as a “golden moment”.

The Drinks

The second half of our trip consisted of visits to breweries, bars, restaurants and supermarkets. The aim here was to document the real SABMiller, showing the process of manufacturing such a large amount of drinks from inception through to consumption.

The Outcome

The films are being used for news broadcast, online and internally.