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Unit B-E, Level 2 South
New England House
Brighton
BN1 4GH

Scottish Widows – Practical Planners

Scottish Widows – Practical Planners

Client
Scottish Widows

Agency
101 London

Director
Stuart Hackshaw

Thinking about the future doesn’t need to be scary – this is finance with a friendly face.

We teamed up with 101 London to deliver a series of films for Scottish Widows, demystifying the complicated world of pensions.

The Brief

Natural, approachable and simple, the Practical Planners series offers bite size pieces of savings advice in digestible form. Our brief was to reach every demographic, whether a person was years from retirement or enjoying their golden years.

The Shoot

Shot entirely in and around our beloved Brighton, our 5 day shoot saw our crew skip between 20 different locations, ranging from bustling cafes to the city’s beautiful parks. Moving from spot to spot and relying mostly on natural light, we chose to use the FS7 - its mobile yet cinematic quality providing the perfect combination for this particular shoot.

The Outcome

Housed on the Scottish Widows YouTube and Facebook pages - as well as featuring on pre roll advertising - our 30 second films have been watched by hundreds of thousands of potential Practical Planners.