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TAG Heuer – About Time

TAG Heuer – About Time

Client
TAG Heuer

Director
Sam Rookes

In new documentary work, director Sam Rookes captures TAG Heuer enthusiast and watch customiser George Bamford in our latest collaboration with the iconic brand.

Focusing on the collector’s unique eye for detail and unrivalled assortment of watches, the film captures a day in the life of Bamford as he travels from his farm in Daylesford to his exclusive Mayfair workshop, The Hive.