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Ben Lankester
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Operations Director
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Director & Founder
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Press & Marketing
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Ben Lankester
Director & Founder
Matt Hopkins
Director & Founder
Pannie Lun
Operations Director
Patrick Mccolgan
Press & Marketing

TAG Heuer – Break Tennis

TAG Heuer – Break Tennis

Client
TAG Heuer

Agency
Progress

Director
Ben Lankester

 

Director Ben Lankester joins with TAG Heuer to redefine the tennis landscape, introducing four rising stars who are ready to break the established order and forge their own historic path in the game.

Disruptive by name and nature, our creative team devised a concept that would make a suitably big impact. Break Tennis isn’t simply a campaign but a challenge. It is a generation defining moment, announcing four defiant up-and-comers who are set to take the tennis world by storm.