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Ben Lankester
Director & Founder
Pannie Lun
Operations Director
Matt Hopkins
Director & Founder
Patrick Mccolgan
Press & Marketing
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Ben Lankester
Director & Founder
Matt Hopkins
Director & Founder
Pannie Lun
Operations Director
Patrick Mccolgan
Press & Marketing

Director Ben Lankester joins with TAG Heuer to disrupt the tennis landscape, introducing four rising stars who are ready to break the established order and forge their own historic path in the game. As the luxury watch brand’s inaugural tennis activation, our creative team devised a campaign to make a suitably big impact. #BreakTennis isn’t just a hashtag but a challenge. It is a generation defining moment, announcing four defiant up-and-comers who are ready to take the tennis world by storm.