Matt Hopkins Directs 'The World Will Be Waiting' for Kuoni

WHAT DOES TRAVEL MEAN TO US, WHEN THE WORLD IS FORCED TO PAUSE? 

We've been shooting with Kuoni all over the world for over 10 years but this was a truly unique brief from the brand - to create an ad which captures Kuoni’s love for travel, while no-one is actually travelling with them (for the first time in their 120 year history). Creating the film out of footage we've shot over the years, we aimed to create something which tapped into the feelings of longing and wanderlust the world is currently experiencing in the wake of the coronavirus pandemic.