British Gas

Energy's Grand Journey

Easy access to gas and electricity plays a vital role in our lives but few people realise the complex operation that goes into ensuring energy reaches our homes.

Commissioned by Ogilvy & Mather, we were tasked with producing a hero piece for British Gas, explaining 'Energy’s Grand Journey', from crude sources to millions of homes around the UK.

With a very distinct visual aesthetic, we were asked to utilise brand assets where possible but to create a creative visual wrapper that would house the journey in its various forms. We created a literal British Gas world - centring the animation around a globe allowed us to work through the transitions involved in the process, a seamless and non-stop delivery of energy into our homes.

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