Land Rover has a genuine appetite for winter. It is there not to be endured, but anticipated and experienced.
Travelling to the Lake District, we created a suite of content in three parts for the latest series of Land Rover’s iconic #Hibernot campaign.
Hibernate? No chance…
The first part of the campaign consisted of three Chef Stories starring Simon Rogan, a man equally at home in the wild as he is in his two-Michelin-starred kitchen. We followed Simon on a foraging journey across Cumbria in three films - Earth, Land and Sea.
Accompanying these stories were a series of product films, showcasing three unique features of the new Range Rover: Surround Camera System, Remote Climate Control and Wade Sensing.
The Hibernot Drive-Through
The third and final part of the campaign was a film capturing the opening of Britain’s most remote drive-through, a restaurant led by head chef Simon Rogan serving food to Land Rover drivers in the middle of nowhere. Fine dining at five below freezing...
The Hibernot campaign was a huge success for Land Rover UK, with glowing reviews in industry press.