Hyundai IONIQ

Light The Way

The IONIQ is Hyundai’s latest electric car, a vehicle dubbed "the future of e-mobility..."

Working with Gravity Thinking, we created a commercial for the launch - a true ballet between light, car and machine - along with a suite of additional behind the scenes and supporting content.

In addition to the hero spot, presenter Jake Humprey was behind the wheel to show us around the IONIQ and give the car the full once over through a set of three films answering the big questions about Hyundai's new electric vehicle.

The films were shown on Hyundai's online and social platforms ahead of the launch of the car.

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