KUONI ARE ON A QUEST TO REMIND EVERYONE THAT HOLIDAYS ARE BACK FOR 2021 AND THAT YOU CAN BOOK YOURS WITH ONE OF THE UK'S MOST TRUSTED TRAVEL COMPANIES.
Inspired by a nation's desire to explore further than the front room, the film encourages audiences to reignite their wanderlust and dust off their suitcases. We follow an army of packers escaping their listless daily lives and packing for a brand new trip, climaxing with a sad and forgotten suitcase thrust into the limelight.
Shot in a single location with more suitcases than sense, we created this cinematic beacon of hope for all those dreaming of future travel adventures when lockdown comes to an end, asking us all to 'get carried away'.
With a campaign spanning VOD, national press, display banners and direct mail, it was essential our creative approach struck a chord in both film and stills. Overseeing the creative direction for the photography element, we condensed the concept into a single image: a happy suitcase poised for those first exciting steps of travel.