Oxfam

Power of Proud

Every single item purchased at an Oxfam charity shop goes towards fighting poverty. 

Director Matt Hopkins journeys across the UK to meet the volunteers who tirelessly commit their time to Oxfam’s network of shops, documenting the captivating stores, the unique items to be found, and the volunteers' sense of pride for the work they do.

With each Oxfam charity shop being different, we wanted to capture the unique detail and atmosphere of each. Interviewing the characters within their working environment allowed us to show these incredible spaces, and also get a feel for the passion each of the volunteers have for what they do.  As well as a hero film, we also created a portrait of one of the Store Managers, Scott, on his final day of trading before lockdown 2.

Work with us