For every one life lost on the railways, six lives are saved by the people around them.
Small Talk Saves Lives is a two-part, multi award winning campaign for The Samaritans and Network Rail, which examples how you can help those who are at risk of committing suicide on our railways.
We were asked by our friends (and fellow Brightonians) Pegasus PR to bring this campaign to life with two hard hitting films which reframe the journey of suicide victims within fellow passengers minds, and exampled techniques to help them at the critical moment.
For the first film, Sarah’s story, we adapted the real-life story of someone who’d attempted suicide on the railway, only to be saved by a passing samaritans words of support. In the adaptation of the story came the idea to create an announcement over the tannoy system at the train station. By combining a scripted announcement with genuine reactions on the platform, we were able to create a genuine sense of tension and authenticity that kept you questioning what the outcome was for Sarah.
Off the back of Sarah’s story, we were asked to make a follow up film to cement the ‘Small Talk Saves Lives’ messaging, this time creating scenarios which show how often we indulge in small talk in a range of settings, before showing the power of small talk as an intervention tactic on the train platform. Creating all four seasons across two days was a challenge, but using wind and rain machines as well as carefully scouting location made this possible.
The films have won a series of awards picking up three awards at Campaign and PR Week's Brand Film Festival including the coveted Best of the Best category as well as picking up the Bitesize Award at The Smalls Film Festival.