The IONIQ is Hyundai’s latest electric car, a vehicle dubbed "the future of e-mobility..."
Working with Gravity Thinking, we created a commercial for the launch - a true ballet between light, car and machine - along with a suite of additional behind the scenes and supporting content.
![](https://progressfilm.co.uk/uploads/cache/image_placeholder_webp/uploads/media/5fadac6cdbb5a/hyundaiioniq2.webp?originalExtension=jpg)
In addition to the hero spot, presenter Jake Humprey was behind the wheel to show us around the IONIQ and give the car the full once over through a set of three films answering the big questions about Hyundai's new electric vehicle.
![](https://progressfilm.co.uk/uploads/cache/image_placeholder_webp/uploads/media/5fdf325c677de/hyundai-ioniq-the-future.webp?originalExtension=jpg)
![](https://progressfilm.co.uk/uploads/cache/image_placeholder_webp/uploads/media/5fdf3254d7163/hyundai-ioniq-lifestyle.webp?originalExtension=jpg)
![](https://progressfilm.co.uk/uploads/cache/image_placeholder_webp/uploads/media/5fdf324bb1a3f/hyundai-ioniq-electric-icon.webp?originalExtension=jpg)
The films were shown on Hyundai's online and social platforms ahead of the launch of the car.
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