Director Ben Lankester heads to the Peak District to shoot a spot for OVO Energy.
The idea was to match the epic velocity of OVO's wind turbines with the power of a bike on the road. Versions of the ad were used as idents for OVO's sponsorship of ITV's coverage of the Tour of Britain.
![](https://progressfilm.co.uk/uploads/cache/image_placeholder_webp/uploads/media/5fd7a8f266e2c/ovohero169.webp?originalExtension=jpg)
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