TAG HEUER PROUDLY SPONSOR ORACLE RED BULL RACING. NOW, MAX VERSTAPPEN IS FIRMLY BECOMING AN ICON OF THE SPORT AND THE STAKES HAVE NEVER BEEN HIGHER.
Our challenge was to devise a suite of photographs and film content for multiple brand activations. With a shoot window of only one hour with Max and team mate Sergio Perez, every detail had to be preplanned and executed with deft efficiency.
Ahead of the shoot our creative team devised multiple aesthetics that ranged from capturing speed via angular slices of light to a sea of podiums. Each and every stance was choreographed ahead of time to adhere to TAG Heuer’s dynamic tone of voice as well as honouring Max & Sergio’s personalities.
Photographer and serial Progress collaborator Jon Enoch led the shoot day, as we swiftly moved from look to look, stage to stage. With every second on set integral, this production was perfectly suited for Progress and the luxury watch brand.
