'AMPLIFY YOUR VOICE' IS AN IMMERSIVE CAMPAIGN EXPRESSING AUTHENTIC STORIES FROM STUDENTS STUDYING AT ANGLIA RUSKIN.
Captured within an avant-guard studio space with larger than life LED screens, we set about telling four unique stories from genuine students. As each story unfolds, we witness our heroes surrounded by their experiences, and see first hand how their ambitions became realities through their time at ARU.
With preparation being a key component to such a layered project, we first conceived and designed all the films to be featured on the screens, followed by a complex multi-day studio shoot where director Sam Parish-Rookes led each student through their story and amplifed their voice.
In this 30" social film, Daniel, a Digital Media student, reflects on how ARU gave him the ability to find new ways to create and learn new techniques in his field.
The campaign spans six film assets: 1 x TVC & cinema 30" spot, 4 x social student films, 1 x website hero film and additional photography.