City Index  -  Timing Is Everything

Working directly with City Index, we developed a concept to highlight the parallels between trading and elite rugby.

Our story depicts the skill and determination that comes into force when timing is everything.

Shot in striking black and white, we captured the hard work and tenacity of the athletes as they trained behind closed doors, demonstrating how each player's dedication makes them ready for when it really matters.

Our visuals were paired with a bold yet simple script, solidifying the unique relationship between City Index and the elite performance of Saracens A-listers Owen Farrell, Maro Itoje and Mako Vunipola.

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