Fender  -  Fender Sessions w/ Samm Henshaw

In our first episode for Fender Sessions, we celebrate Samm Henshaw’s timeless style and the legacy of Fender's American Classic range.

Shooting this 20 minute documentary within the decadent halls of Richmond Theatre, we created a cinematic session for the fans, a film that embraces the concept of legacy via the use of filmic cues and a combination of formats. Raw, yet beautiful cinematography was at the heart of this authentic piece of storytelling.

Punctuating the story were three performances captured in single takes on a steadicam, each one honouring live music. Without a cut to be found, we choreographed dreamy camera movement and stage lighting to create truly intimate performances. The old theatre offered an entire universe of emotions far from the spotlit stage, from the magical shadows of the wings and back corridors to the sanctity of the green room. We used all elements of this world to curate editorial moments around the on-stage performances, scenes and snapshots that fans rarely see.

A personal interview with Samm held the backbone to this piece, a moment for Samm & Fender fans to connect beyond the music. We opted to shoot the interview over a selection of locations, helping to layer depth and variety to his story.


We also delivered an array of photographs that embraced a unified creative direction to the central film. 

A behind the scenes, editorial style kept hold of the authenticity whilst a collection of close up frames and portrait shots captured the intimacy of Samm’s session. The photographs will be used across print, digital and social media to promote the session and engage with fans through multiple touch points.

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