Ben Lankester directs cinema and TV spot 'Beware the Bubble' for Network Rail.
'Beware the Bubble’ is Network Rail’s public safety campaign aiming to combat distraction by encouraging people to be more present and mindful of their surroundings when using the railway.
Ever feel like you’re in a world of your own? That private ‘bubble’ where you can be lost in your phone, your favourite song, or simply your thoughts. It might be a more dangerous place than you think. The campaign was developed based on one simple, psychological and relatable truth - we see far less of the world than we think we do, especially when we’re distracted by something. We all live our lives ‘in a bubble’ but sometimes this can lead to injury or harm.
Progress worked alongside healthcare communications agency Mind+Matter to create a hero film for the campaign, launched across cinema, TV, and online.